Google to use UK and EU user IP addresses for ad personalization
Google has begun notifying advertisers that it will start using IP addresses for ad measurement and personalization across the European Economic Area (EEA), the UK and Switzerland on or shortly after August 3, 2026.
Grace Ops
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audit trail / provenance2
Provenance
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- severity.upliftheuristicn/aActive exploitation / in-the-wild language detected — floor raised to at least high.
- severity.upliftheuristicn/aCombined zero-day/exploit + ransomware/mass-impact signals → critical.
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